Reviewing Your Business Structure Options for 2026: A Fresh Take for Australian Creatives

Author

Gracie Sinclair

Date

19 December 2025
A hand drawing startup-related charts and notes in a notebook on a desk with a calculator, glasses, a potted plant, and a cup of coffee.
The information provided in this article is general in nature and does not constitute financial, tax, or legal advice. While we strive for accuracy, Australian tax laws change frequently. Always consult with a qualified professional before making decisions based on this content. Our team cannot be held liable for actions taken based on this information.
Need personalised financial guidance? Let's talk!

Your business structure is like the foundation of a great track – get it wrong, and everything built on top of it sounds off. With significant tax changes hitting Australia from 1 July 2026, and the Australian Taxation Office cranking up their compliance game with nearly $1 billion in additional funding, now's the time to ensure your business structure is hitting all the right notes. Whether you're a solo creative hustling in Penrith, a collaborative partnership in Western Sydney, or ready to scale your operation across the country, the structure you choose (or currently use) could be costing you thousands or setting you up for success.

What Are Your Core Business Structure Options in Australia?

Australia recognises four main business structures, each with its own rhythm and vibe. Let's break down the setlist.

Sole Traders: Represent the acoustic version – stripped back, simple, and representing approximately 67% (2.4 million) of all Australian businesses. You report all business income on your personal tax return, pay tax at individual marginal rates, and maintain complete creative control. The trade-off? Unlimited personal liability, meaning your personal assets are at risk if your business incurs debt.

Partnerships: These are the band format – two or more people sharing profits and liabilities. Partnerships do not have a separate legal identity, so partners are jointly and severally liable. While this setup can benefit from shared skills and resources, it also means that one partner’s mistakes can put everyone at risk.

Companies (Pty Ltd): Your full production setup with a separate legal entity. Companies exist independently from their owners, providing a liability shield and potential tax advantages. They pay tax at a flat rate (25% for Base Rate Entities or 30% otherwise) but incur higher setup and ongoing compliance costs.

Trusts: The sophisticated production company – a legal arrangement where a trustee holds assets on behalf of beneficiaries. Discretionary trusts, common for business, offer flexibility in income distribution. However, they are complex and more costly to maintain, especially with a corporate trustee.

How Will 2026's Tax Changes Impact Your Structure Choice?

From 1 July 2026, personal income tax changes will make sole trader structures more competitive at lower income levels with tax rates dropping from 16% to 15% and then to 14% in subsequent years. In contrast, company tax rates remain unchanged. This widening gap means that while sole traders might benefit at lower profit margins, companies become increasingly tax-efficient as profits rise, particularly when profits are retained for reinvestment.

What About Asset Protection and Liability Risk?

For creative professionals, liability extends beyond missed deadlines and artistic mishaps. Sole traders and partners have unlimited liability, risking personal assets such as homes and prized possessions. In contrast, companies and trusts provide robust asset protection. Shareholders in a company are only liable for the amount invested, and trusts with corporate trustees can further shield personal assets from business risks.

When Should Creative Professionals Consider Changing Structure?

As your creative business grows, transitioning from a sole trader to a company or trust might become essential. The typical sweet spot for restructuring is around $120,000-$150,000 in annual profit. However, changes in business needs, such as major equipment purchases, increased employee engagement, or the need for succession planning, can also signal that it’s time to restructure.

How Do Personal Services Income Rules Affect Creative Structures?

Personal Services Income (PSI) rules can limit tax benefits when income is primarily generated from personal skills. These rules might force income that flows through a company to be taxed at individual rates, negating some advantages of corporate structures. Consequently, creative professionals must evaluate whether alternative structures, like trusts or partnerships, may provide better tax outcomes under PSI considerations.

What's the Real Cost-Benefit Analysis Across Structures?

A practical example comparing structures for a creative professional in Penrith earning $100,000 annually shows that while sole trader structures are cost-effective in terms of simplicity and low compliance costs, companies and trusts offer superior asset protection and become more beneficial as profits increase. The decision should balance immediate tax savings with long-term risks and administrative overhead.

Making Your Structure Decision for 2026 and Beyond

Your business structure isn’t set in stone—it should evolve with your career. For those earning under $50,000, the simplicity of a sole trader might be appealing. However, as profits grow, transitioning to a company or trust can provide essential tax advantages, asset protection, and financial flexibility. The 2026 changes underscore the importance of maintaining meticulous records and seeking professional advice, ensuring your structure aligns with your evolving creative business needs.

Can I change my business structure if I realise I've chosen the wrong one?

Absolutely. Changing your business structure is common as your venture evolves. Options like Australia’s Small Business CGT Rollover Relief can facilitate asset transfers between structures without triggering immediate capital gains tax, though costs and potential stamp duty should be considered. Professional advice is key to planning a smooth transition.

Will the 2026 personal income tax cuts make sole trader structures better than companies?

The tax cuts make sole trader structures more competitive at lower income levels by reducing personal tax rates. However, companies remain advantageous for higher profits—especially above approximately $135,000-$150,000—since company tax rates remain unchanged and offer better asset protection and reinvestment opportunities.

How do I know if Personal Services Income rules will affect my creative business?

PSI rules apply when income derives mainly from your personal skills rather than a genuine business structure. Factors like having multiple clients, maintaining business premises, and employing others determine PSI applicability. Consulting with an accountant experienced in the creative industry can help assess your situation and advise on the best structure.

What happens if I'm caught by the ATO's increased compliance focus in 2026?

With increased ATO funding and stricter audit measures, the risk of scrutiny is higher. Potential consequences include amended assessments with additional tax, interest, and penalties—even prosecution for serious offences. Maintaining meticulous records and professional guidance is crucial to ensure compliance and mitigate these risks.

Should creative professionals use trusts despite the ATO's increased scrutiny?

Trusts can offer significant benefits such as income distribution flexibility and asset protection, especially for family businesses or intergenerational planning. However, due to increased ATO scrutiny, it is essential that trust arrangements have genuine commercial substance, proper documentation, and comply with legal requirements to avoid being recharacterised as artificial.

Share on

TURN YOUR CREATIVE BUSINESS UP TO 11!

Sign up to receive relevant advice for your business.

Subscription Form
* The information provided on this website and blog is general in nature only and does not constitute financial, legal, or professional advice. While we strive to ensure accuracy and currency of information, no warranties or representations are made regarding its completeness or suitability for your circumstances, and you should always consult with an appropriate qualified professional advisor before acting on any information presented here. Under no circumstances shall Amplify 11 be liable for any loss or damage arising from reliance on information contained on this website.
chevron-down